You can’t relax after you have set up your website the hardest part is about to begin. Having a great website is fine, but to make money from it you need to have traffic!! people coming to it. Since 90% of all information is obtained through search engines, following these simple basic search engine optimization steps will help you to ensure that your website stays high in the list of search results.

The first thing you need to do is pick the keywords or phrases you think people are going to use to search for what you have to offer and make sure that these words are used in your text. Using popular keywords is fine, but ensure that they relate to your site – just because a lot of people are Googling Barak Obama does not mean you can keep using his name in a site about cleaning swimming pools. It may get people to your site, but it will be for the wrong reason and that won’t convert into business, so you will have gained nothing except a dubious reputation. Use the keywords in the page title and the headers and sub headers, as well as for links to the other pages in the site as most search engines give extra importance to keywords used in this way.

The meta description of your website, the few words about it that appear below the link in the search results page must have you keyword in it. This is one of the most important but often overlooked search engine optimizations steps as this meta description is what may make someone click on your link rather than the next one on the page.

The more links you have to your site, the better will be the search ranking so look for opportunities to place links on blogs, other websites and ezine articles, etc. If you are good at creating content, start contributing articles with links to your site to ezines and, if you can, start writing blogs with links in all your blogs. The websites, blogs and articles that carry your link should be of relevance to your site because you want the attention of people who have interests connected to your site.

Once your website is up, keep searching for yourself on a regular basis to keep track of how your site comes up in the searches and make changes to lift your ranking. This is an on going process but if done regularly, it will help to keep you high in the search results.

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